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They’re just the root keyword obviously with some additional modifiers on there.The thing that’s great about these long tail keywords is one, they’re easier to rank for because not as many people are going after them.As you can see, there are three different types of matches: broad, exact and phrase. Broad match, like the name implies, is going to include pretty much anything related to your search term. I think it might even if mugs was first and coffee was there, that might show up as well. Phrase is going to only return search queries that use the phrase coffee mugs, in that order.

That’s a little squishy, it can range anywhere from 30 to 50%, but 30% tends to be much more accurate in my experience.We can see down here now, coffee mugs, we’ve got 12,000 local monthly searches, which is great.You might be thinking, oh hey, 12,000 monthly searches.The good news is you’re not going to get the majority of your traffic from this, number one money term, is what I refer to it as, kind of your root term.Where you’re going to get probably 80 to 90% of your traffic, is in the long tail variations of that term. Listed below that, the second highest volume query is personalized coffee mugs with 3600, custom coffee mugs, travel coffee mugs, funny coffee mugs, and these are what I refer to as long tail variations or long tail keywords.

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